Tue. Aug 9th, 2022

Shopify is without a doubt the most popular eCommerce platform, with over one million businesses worldwide. Furthermore, adjusting to this new normal in this pandemic has impacted many retail businesses, and they are now looking for ways to start an online store. And there is only one solution that comes to mind, and that is Shopify Store.

However, while creating an online store is simple, with so many already established stores and users, you must consider how to get your product noticed in the first place. And how do you keep growing once you’ve gained traction?

Thus, whether you’ve been selling online for a long time or are considering starting a new online business, there are always ways to improve your business. This article will also assist you in growing your Shopify business.

 

1. Increase Product Sales

This sounds overly simplistic, but it is extremely powerful. If you want to make more money, you should sell more products. You should provide a broader range of products to attract more customers, which will result in more sales. However, this does not imply that you sell everything like Amazon and Flipkart. What we mean is that you should offer more products in order to increase sales and engage more people.

Adidas is one such example. Adidas was founded on August 18, 1949, by Adi Dassler as a shoe manufacturing company. However, seventy years later, Adidas has had an impact not only on sports and athletes, but also on fashion, music, culture, sustainability, and other areas.

Just make sure your product line is versatile and that everything you offer is highly relevant to your brand. For example, if you start selling skincare products, you can also sell hair care or makeup products organically because they appeal to the same type of customers.

2. Makeuse of Email Marketing

Email marketing is a digital marketing strategy that entails sending emails to prospects and customers while also developing relationships with them.A successful email marketing strategy turns prospects into customers and first-time buyers into repeat customers, resulting in increased sales.

Facebook, Twitter, and Instagram are only useful for targeting specific demographics. Google traffic is heavily reliant on SEO, and if you don’t understand how it works, you won’t benefit from it. Emails, on the other hand, are permanent. The benefit of having a large email list is that you can message people whenever you want about existing products, new products, or special offers.

However, your content should be compelling enough to pique the interest of whoever is reading your emails. Otherwise, email marketing is pointless.

3. Create a mobile app for your store.

In the third quarter of 2019, mobile devices accounted for 81 percent of traffic and 71 percent of orders on Shopify stores.

Having an e-commerce website is a good start, but a website alone, even if mobile-friendly, is only the tip of the iceberg. Your customized Shopify store requires a mobile app regardless of what you’re selling or what industry you’re in.

People’s search and ordering habits have evolved over time. Today, more than 70% of people use their smartphones to conduct online searches. Viewing websites and comparing products on the internet is also a difficult task. Mobile apps, on the other hand, provide a more personalized shopping experience.

4. Promote your Products on Social Media

How trustworthy is your brand on social media? Do your customers have faith in you? Will your social media users make purchases from you? There should be a lot of work involved in selling on social media. over 2 billion active monthly users recorded on Facebook. Instagram had nearly 1 billion monthly active users and nearly 500 million daily active users as of January 2020.

With social media, your brand has an unlimited opportunity to reach more specific and curated audiences. There are numerous social media channels you can use to sell your products, but you must select the best one for your target audience and products.

Shopify has added built-in social media buy buttons in recent years, transforming these platforms into selling channels. You can convert your followers into customers, find new customers, expand your brand’s audience, and increase customer loyalty. Shopify allows you to promote and sell across multiple sales channels.

5. Sell on online marketplaces

Making customers aware of your products and offers is the most difficult part of running a business. While there is always marketing to be done on social media, email, and other channels, you can also consider using eCommerce marketplaces to get your products in front of customers. Listing your items on eBay, for example, gives you access to an additional 171 million buyers, while Amazon itself has over 310 million active accounts.

Shopify developers allow you to sell where people want to shop, list products, reach new customers, and increase sales.

They provide customers with a convenient one-stop shopping experience by making comparisons and checkouts easier for everyone. Shopify made it simple for all sellers to sync their inventory and orders across all of their online sales channels.

6. Invest wisely in Paid-Ads

Paid online advertising is a powerful tool for driving traffic to your website and generating leads. To earn and own advertising, online paid advertising necessitates the purchase of ad spots to attract internet traffic. These featured ads appear on some websites, and marketers or businesses bid on keywords related to their services or products.

Facebook’s organic reach fell by 52% in 2016, and this trend is expected to continue in 2017. In the United States, for example, 64.6 percent of people click on Google Ads when looking to buy something online.

This prompted many business owners to purchase traffic from Facebook or Google through SEO, paid ads, or social media marketing. Many marketers believe that this is the best strategy for increasing traffic, particularly in eCommerce businesses.

By Admin

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